Prior to release, there will be a snapshot of the Bitcoin blockchain. All Bitcoin holders during the snapshot are able to claim free Hex anonymously. No registration is required to claim. As a base rate, for every 1 Bitcoin you hold, you are able to claim 10,000 Hex (1BTC:10,000HEX).
After release, for 50 weeks, there are massive bonuses for claiming. These additional bonuses are on top of the base amount of Hex you are awarded.
In addition to the bonuses there are also penalties built into the Hex claiming system. These penalties were added to redistribute tokens from whales and exchanges back to Hex users.
Note: Your Ethereum address (found in MetaMask) will be your Hex address